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‘Let’s make more Ferraris and less Reliant Robins’

The combination of art and science is fundamental to our industry, yet digital creatives and programmatic traders still aren’t talking to each other, writes Christos Solomi

I’ve always been fascinated by the polymath – the individual who masters more than one skill or reaches the pinnacle of multiple disciplines. They are a rare breed. Rarer still are those who master disciplines in both the sciences and the arts. You won’t find many Nobel Prize-winning physicists on this year’s Turner Prize shortlist.

The most famous example of a polymath that I can think of is Leonardo DaVinci, a master painter and, for his time, an exceptional engineer as well. A lesser known example i


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