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SOS Children’s Villages Mom by TBWA\Raad Dubai

The Dubai office of TBWA\Raad has produced a new film for SOS Children’s Villages, a non-governmental international development organisation that helps abandoned, destitute and orphaned children requiring family-based child care.

The online film shows orphaned children pretending to be mothers talking to their children who live abroad.

They speak loudly on the phone, get too close to the camera and send WhatsApp messages every two seconds. The message? If you have a mother, call her.

Project Moms

Client SOS Children’s Villages International

Agency TBWA\Raad Dubai

Chief creative officer Walid Kanaan

Creative director Manuel Bordé

Concept/copywriters Manuel Bordé, Alex Pineda, Alb


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