Featured Marketing Opinion

posted on May. 06, 2025 at 10:40 amMay 6, 2025

Why feedback is your biggest flex in an industry that’s levelling up

posted on May. 06, 2025 at 10:40 amMay 6, 2025

Team Red Dot’s Raksha Khimji reveals an avenue to a win-win reality, where brands get stronger ideas, agencies get more innovative and the marketing ecosytem is elevated.

Raksha Khimji, Managing Director, Team Red Dot on feedback in pitching

Raksha Khimji, Managing Director, Team Red Dot

And it arrives: the long-awaited media request for proposal (RFP) hits our inbox. It starts with a humble request – registering on portals that feel more complex than applying for a trip on SpaceX.
Filled out the stack of forms? Check. Clauses you can vaguely understand but absolutely have to agree with? Check. All this before you even get sent the actual brief. Almost like going on a blind date – not sure if all that effort is going to be worth it.
So you do what you are told: register on platforms, sign terms and conditions even more elaborate than the Ambani wedding – all before a single brief has been shared. Occasionally, you’re even asked to agree to payment terms for work t

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Tags:Account Agencies brands brief competitive Expectations fairness feedback flex pitch pitching Raksha Khimji request for proposal RFP Team Red Dot timelines

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.