Brands For Less (BFL) Group has launched its first fully AI-generated summer campaign in a bold step that aims to fuse the latest technological tools with creative retail strategy.
Going live in April, the campaign reimagines every element of a traditional fashion rollout: AI-generated models, AI-curated styling, AI-rendered settings and even AI-produced promotional visuals. The campaign is being rolled out across the UAE, Saudi Arabia, Lower Gulf countries, and Southeast Asia, including Singapore and Malaysia.
“We chose AI as the core creative approach because it perfectly reflects the spirit of innovation that defines both our brand and our customers. This summer, we didn’t just want
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