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Why is Dubai’s DAMAC brand featuring on Chelsea FC shirts for the 24/25 season?

As part of the partnership, ultra-modern football-themed branded residences called Chelsea Residences by DAMAC are being designed and launched in partnership with Chelsea FC in Dubai.

Amira Sajwani, Managing Director of Sales & Development of DAMAC Properties with Jason Gannon, President and COO of Chelsea Football Club.Amira Sajwani, Managing Director of Sales & Development of DAMAC Properties with Jason Gannon, President and COO of Chelsea Football Club.

Dubai-headquartered real estate developer DAMAC Properties has revealed a long-term global partnership with Chelsea Football Club.

As part of the partnership, ultra-modern football-themed branded residences called Chelsea Residences by DAMAC are being designed and launched in partnership with Chelsea FC in Dubai.

To celebrate the launch of the first-ever Chelsea football club branded residences, DAMAC Properties will feature on Chelsea FC men’s and women’s shirts for the remainder of the 24/25 season, with its debut at the men’s UEFA Conference league semi-final fixture against Djurgården this Thursday, May 1, 2025.

Amira Sajwani, Managing Director of Sales and Development of DA


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.