As data privacy regulations and shifting consumer expectations reshape the digital landscape, contextual advertising is stepping out from the shadows and into the strategic spotlight. That was the consensus at a panel session during Campaign’s Breakfast Briefing: Talent and Technology 2025, where industry leaders from across the MENA region unpacked what’s next for targeting, trust, and tech in advertising.
Moderated by Nader Bitar, Director of Digital Solutions at SRMG, the session brought together Hussain Abdrabalnabi, Executive Director – Marketing & Digital at Alat; Abdelnabi Alaeddine, Regional Director – Digital & Partnership at UM MENAT; Sherry Mansour, Managing Director �
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