When Ravi Rao re-joined Mindshare MENA in May last year, little did he know that less than a year down the line he would become the agency’s chief executive. Yet here he is, all fresh-faced and raring to go, and busy formulating plans.
“I’d never even thought of coming back to this region,” admits Rao, who initially joined as chief client officer from Mindshare South Asia, where he’d been chief executive for three years. “I said ‘I’ve done it, I want to move to some other place’. But a lot of things happened, I came and met Samir [Ayoub], we had a chat, and then we said ‘okay, let’s find a way’, and that’s how I came to be here.”
It is from Ayoub that Rao took o
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