While User-Generated Content (UGC) and influencer marketing dominate the conversation, it’s time to turn the spotlight on a powerful yet often overlooked source of brand content: your own employees.
Your most powerful brand ambassadors aren’t always the ones sipping smoothies in Bali – they’re the ones reheating lunch in the staff kitchen.
The era of Employee-Generated Content (EGC) is here, and what does this mean for brands social media strategy? What if the most valuable content isn’t in your pipeline but in your team?
You’ve got a marketing army. You just haven’t deployed it yet
As Aaron Marshall, General Manager at ROR Coffee Solutions, puts it, “EGC sets itself ap
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