MG has revealed its latest campaign “Well known. Even if not owned.” to launch its new range, including the MG RX5, the MG 4, the MG 5, the MG One, the MG 7, and the MG ZS.
The campaign was brought to life by DDB Egypt, Kino Films, The Barber Shop and Keeva Casting Agency, under the direction of Amr Haddad. It was carried across billboards, social media channels, digital channels and TVCs in Egypt.
Taking a humorous approach for the Egypt market, the campaign highlights how people who don’t even own MG cars, know so much about each of the cars and love them.
The campaign struck a chord, especially given that car prices in Egypt are hitting new highs
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