Impact BBDO has successfully retained its position as the creative agency of record for regional food brand BRF Sadia following a highly competitive multi-agency pitch.
The win extends a 12-year partnership for another three years, supporting Sadia’s ambition to maintain its position as the number one brand in its segment in the GCC.
The renewal follows an intensive pitch process, with leading agencies vying for the prestigious account. Impact BBDO’s deep strategic understanding of the Sadia brand, bold creative vision and ability to drive meaningful consumer engagement proved instrumental in securing the win.
Commenting on Impact BBDO’s pitch win, Beatriz Benedetti, Head of Mark
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