In the contemporary business environment, customer experience (CX) has emerged as the linchpin of competitive advantage. With customers interacting with brands across multiple channels and platforms more than ever before – be it through social media, e-commerce, or face-to-face encounters – delivering a seamless and personalised experience has grown increasingly challenging.
However, the businesses that successfully navigate this complexity are the ones setting the pace in the market. The crucial element in achieving this synchronisation? Artificial Intelligence (AI).
Navigating the complexities of omnichannel consistency
Gartner predicts that by 2025, 80 per cent of customer servic
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