Nissan launches new campaign to showcase the iconic Patrol

Nissan has launched its latest campaign for the new flagship model of its best-selling Patrol 2023, which it says embodies the essence of the brand platform with ‘Defy Ordinary.’

“Crafted for conquerors, the Nissan Patrol boldly rejects the status quo, forging its own path and defying expectations. It empowers those who refuse to settle for the predictable, transforming the ordinary into the extraordinary,” it boldly states.

The Nissan Patrol is one of the most popular cars in the UAE.

The new ad campaign has been developed in partnership with creative agency TBWA\RAAD, and celebrates individuals who embody the spirit of ‘Never Stand Still’.

“These trailblazers relentlessly seek motion and progress, both in their personal lives and on the road. They refuse to remain stagnant, always striving to explore, achieve, and conquer. They challenge the notion of complacency at the pinnacle of success,” says Nissan.

The centrepiece of the campaign is a film that showcases the grace, movement and power of the new Nissan Patrol.

The full funnel 360-degree campaign follows the latest industry practices in precision marketing and delivers on Nissan United’s objective of being the world’s most creative precision marketing automotive team.

Abdulilah Wazni, Director of Marcoms, Brand, and Customer Experience at Nissan Middle East and Saudi Arabia, said: “We are thrilled to introduce a campaign that captures the essence and thrills of driving the iconic Nissan Patrol.

“The Patrol is deeply rooted in the culture and heritage of the region, built to take on the grueling deserts and city streets with equal grace and elegance, a legendary SUV that continues to #DefyOrdinary in every way.”

Wassim Abi Salloum, Managing Director Nissan United at TBWA\RAAD, added: “Embarking on this exhilarating journey with the new Nissan Patrol allowed us to push boundaries and venture into uncharted territories. There is nothing more exciting for us as an agency than to ‘Defy Ordinary’.”