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Threads: what marketers need to know

The Instagram-based app launches on Thursday

Image Credit: Apple

The countdown is on to the launch of Meta’s Twitter competitor, Threads, which is launching on Thursday on iOS with Android expected soon.

A few developers got their hands on the app early. While Threads looks similar to Twitter, according to leaks, it also has a few unique things going for it.
Threads sync with Instagram
There’s a lot of crossover between Threads and Instagram, meaning that brands and creators that have built followings on the video and image site don’t have to start from scratch on the new text-based platform as they would on other Twitter alternatives such as Bluesk


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