Dubai-based airline Emirates is celebrating 30 years since it first installed television screens in all seats, in all cabin classes, throughout its fleet.
It now has so much content on its ICE (Information, Communication, Entertainment) on-demand system that a passenger would have to fly from Dubai to Sydney more than 500 times to consume the whole library. The accumulated volume of content includes more than 3,900 hours of movies and television, and more than 3,300 hours of music and podcasts.
“When Emirates introduced personal screens on every seat back in 1992, it was considered a massive industry innovation,” says Patrick Brannelly, Emirates’ senior vice-president of
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