“The future of PR in MENA is not just about adapting to changes — it’s about leading them,“ says Walter Kranz’s Samet Ozetci.
As the sun has set on 2024, it’s an opportune moment to cast our gaze back over a year that has been as dynamic as it has been transformative for the PR industry in the MENA region. This retrospective not only maps out the milestones we’ve crossed but also charts a course for the potential horizons of 2025.
The strategic evolution of PR in MENA
In 2024, MENA’s PR landscape continued its metamorphosis, fuelled by an ever-deepening integration of digital technology and a heightened reco
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