11/11 & White Friday: A shopper’s paradise, a marketer’s opportunity

posted on Nov. 04, 2024 at 11:00 amNov 5, 2024

As the 11/11 and White Friday sales approach, Amazon Ads share insights that can help enhance brands' retail media strategies.

Amazon Ads shares 11/11 & White Friday shopping insights for marketers.

As the holiday season approaches, shoppers in the UAE are gearing up for two eagerly awaited retail events in November: 11/11 and White Friday.

This shopping season has become a cultural moment, offering deals and introducing customers to a myriad of new products. A recent study conducted by Amazon Ads in collaboration with Global Web Index (GWI) delves into the shopping behaviors and preferences of UAE audiences during this season, providing valuable insights for brands and advertisers.

The term ‘shoppers’ in the article below refers to survey

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Tags:11/11 Amazon amazon ads data Insights marketing Report White Friday

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.