When Hardees launched their first store in Kuwait in 1980, they had the distinction of being the first American fast-food franchise in the Middle East. For many across the region, it was their first taste of western fast food culture and the Hardees brand still holds a warm place in many fast-food aficionados hearts.
Today, more than 40 years later Hardees is once more blazing a new trail with GO ALL IN – a new brand platform that unapologetically celebrates indulgence. At its core, this platform heroes the noble burger as a metaphor for life itself – something that
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