Deliveroo UAE pride themselves on their delivery quality and training. And to celebrate their service guarantee, marketing agency ‘And Us’ Dubai has written a special cookbook for them – The One-Star Cookbook. Full of dishes inspired by real online one-star reviews of delivery disasters, the book contains 36 unique creations made from real delivery mishaps – reinforcing how important an ingredient the delivery is for any dish and. Each dish is a vivid reminder of what Deliveroo works tirelessly to avoid – and what drives them to constantly keep improving their customer offering.
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“The insight is clear — when it comes to food delivery, the simple fact is that no matter how good the restaurant, chef, or ingredients — a dish is only as good as how it is delivered. If a dish is messed up in delivery, it’s ruined. It made us think that the delivery itself is a crucial part of the recipe, ” said Jamie Kennaway, executive creative director at ‿ and us.
“We know things can go wrong during the delivery process, as the internet full of one-star reviews shows. But Deliveroo is a company that’s always going to try harder to get it right. This is our pledge to our customers and what drives us to constantly improve, whether with driver training or customer service. Sure, we may also get it wrong sometimes, but no one is doing more to make sure our customers are happy… and this is a commitment we won’t waver from,” said, George Schempers, head of marketing at Deliveroo.
Since Deliveroo UAE is so committed to bring dishes the best way possible, we liked the approach instead of showcasing the dishes they strive to deliver, let’s show the ones they strive not to deliver. There are tons of ways to mess a dish up in delivery – bashed, smashed, bumped, spilt, or simply delayed. From reading reviews of how dishes turned up, we gave a likely backstory how each delivery disaster came to be,” said, Fadi Yaish, founder and chief creative officer at ‿ and us.
“Making this book was a process, from writing and design to photography. We really wanted the book to feel like the kind of high-grade design cookbook you would want to keep around. And though it is a little tongue in cheek, we wanted it to be as authentic as possible. Each unique recipe was written to the level of detail of any high-end cookbook, and we then worked with world class food photographer Magali Polverino to bring each dish to life with a little visual magic. The book is available to order for free through onestarcookbook.com.”
Agency : ‿ and us
Client : Deliveroo
Production : ‿ and us
Photographer : Magali Polverino