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The year ahead for marketers by Gita Ghaemmaghami, marketing communications manager for the Middle East & Africa at Sony Mobile.

The year ahead for marketers by Gita Ghaemmaghami, marketing communications manager for the Middle East & Africa at Sony Mobile.

It seems like every year is dubbed “a year like no other”. Although the change might have been faster in some parts of the world compared with the Middle East, 2017 was rather a dramatic year, bringing in much heat in the region’s political and economic landscape. With its unique diversity, it will be incredibly […]

Gita Ghaemmaghami on managing the client-agency relationship.

Gita Ghaemmaghami on managing the client-agency relationship.

  When I started out in advertising, the agency I was at would handle all the advertising and media needs of clients. We were the one-stop shop. It was easier for the client to manage one agency and, thus, they invested a lot of energy into a great relationship, which made us a true business partner. […]