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Initiative wins Arabian Automobiles media work for Infiniti and Renault

Initiative wins Arabian Automobiles media work for Infiniti and Renault

Initiative Mena has won the media planning and buying account for Arabian Autmobiles Company brands Infiniti and Renault. The distributor had called for a pitch for its media duties in October 2016, and Initiative pitched against five agencies. Campaign understands these included Initiative’s MCN sister agency Magna and Omnicom Media Group’s OMD. Arabian Automobiles Company […]

Elie Khouri's 17 predictions for 2017

Elie Khouri’s 17 predictions for 2017

Elie Khouri is CEO of Omnicom Media Group MENA The marketing industry is in the midst of major disruption. From economic and political uncertainty and the transformation of the media marketplace to the emergence of new business models and the impact of new technologies, we have the makings of a perfect storm. Still, with every […]

New appointments at OMG's Hearts & Science, C1X and House of Comms

New appointments at OMG’s Hearts & Science, C1X and House of Comms

Omnicom Media Group’s FADI MAKTABI has been named general manager at the network’s newly launched data marketing agency Hearts & Science MENA. Previously head of strategy for OMD UAE, Maktabi has worked across the group’s MENA network in Dubai and Cairo for nearly 10 years. Maktabi is expected to build a team of more than […]

Omnicom's Hearts & Science opens in Dubai

Omnicom’s Hearts & Science opens in Dubai

Omnicom Media Group, the media division of US-based Omnicom Group, has announced the MENA launch of its third agency network, Hearts & Science, which will join OMD and PHD in the region. The data-driven marketing agency launched six months ago in New York on the back of Omnicom’s Procter & Gamble business and subsequently won US […]

DDB Dubai takes a bite of McDonald’s after three-way pitch

DDB Dubai takes a bite of McDonald’s after three-way pitch

By Eleanor Dickinson DDB Dubai has won the creative account for McDonald’s food trust business following a competitive three-way pitch. The Omnicom-owned agency will enter a contractual partnership with the fast food giant after working together on a project-by-project basis during the past year. The account will entail creating an engaging consumer platform for 2017 […]

Ziad Skaff: 'Data is about more than just the number of clicks'

Ziad Skaff: ‘Data is about more than just the number of clicks’

In the 14 months since Omnicom decided to launch its research arm Hall & Partners in the Middle East, the demand for effectiveness and return on investment (ROI) has hit agencies twofold. During nearly two years of cheap oil, earth-scorching budget cuts have left regional agencies desperately trying to prove their value to increasingly cynical […]

So Facebook ate WhatsApp

So Facebook ate WhatsApp

Meredith Tuqan is director of social media at Resolution MENA If you had to choose one word to sum up the impact of Facebook on society over the past 10 years, you may consider the word ‘organisation’. Organisation of your friends, from the most loved to the barely-tolerated, and the categorisation of your interests, favourite […]

OMD's MENA CEO to leave in September

OMD’s MENA CEO to leave in September

Shadi Kandil, the CEO of OMD MENA, is to leave the agency in September. Kandil, who has been with the agency for nine years, is to relocate to Canada with his family, although at present it is not known what his next position will be. His current responsibilities will be redistributed amongst the OMD management […]

Emirates calls review of global media account

Emirates calls review of global media account

Emirates has called a review of its global media and planning account for the first time since 2008. An RFP is understood to have been sent out to the big holding groups, including Publicis, WPP and Omnicom, with a fourth network also believed to be involved in the global review. The business is worth an […]

Tribal DDB launches operation in Dubai

Tribal DDB launches operation in Dubai

Digital agency Tribal DDB has launched in Dubai. The new operation is headed up by general manager Nick Whetham, who has moved over from Havas Digital to run the fledgling office, while former MRM associate creative director Arz Azar has taken on the role of creative director. The creation of a majority-owned Tribal DDB means […]