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Eight-brand WPP team wins Dulsco

Eight-brand WPP team wins Dulsco

Dubai-based HR and waste management firm Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. Dulsco, which is more than 80 years old, has set aggressive growth targets. The WPP consortium will develop and roll out a new positioning and brand architecture internally and externally. […]

Google calls review of regional PR brief

Google calls review of regional PR brief

Google Middle East and North Africa has put its regional public relations and communications business up for review. The pitch follows the expiry of Hill & Knowlton’s contract with Google in March of this year. The PR agency, which was the incumbent on the account for 14 months after winning the business in January last year, […]