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Partner Content: How the UK is leading in advertising technologies of the future

Partner Content: How the UK is leading in advertising technologies of the future

BY DAVID MOODY, ADVERTISING AND CREATIVE INDUSTRIES SPECIALIST, UK DEPARTMENT FOR INTERNATIONAL TRADE British creatives are re-engaging audiences through technology innovation in advertising ‘Probably the best lager in the world’. ‘The world’s local bank’. ‘No FT, No Comment’. ‘I think, therefore IBM’. ‘Beanz Meanz Heinz’. For decades, the UK’s advertising industry has been helping to […]