Andy NG, Managing Director, APAC at Yoyi Tech (L) and Ashish Gupta, CEO and Founder of The GenX Media.MENA-based digital marketing and advertising company TheGenX Media has partnered with Chinese AdTech company Yoyi Tech to strengthen digital advertising links between China and the MENA region. The collaboration reflects the growing economic and technological ties between the two regions, particularly as more brands look to expand their reach across these markets.
Yoyi Tech, which provides demand-side platform (DSP) technologies and access to over 80 per cent of media inventories in China, will work with TheGenX Media to bridge the gap between advertisers in both regions. The partnership aims to combine Yoyi Tech’s programmatic expertise with TheGenX Media’s understanding of digital marketing
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