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Your next marketing strategy needs a memes budget

5th Element MEA’s Azzam Khan on why marketers must keep a line in the budget for great experiences and human moments that matter.

5th Element MEA’s Azzam Khan on why marketers must keep a line in the budget for memes, great experiences and human moments that matter.

This article was written by ChatGPT. Or was it? You’re probably scanning these lines, trying to catch the overly perfect grammar, the balanced sentence structure or maybe a word such as ‘synergy’ – the kind of giveaway that screams: “Yep, definitely AI.”
But hold on. Before you roll your eyes and scroll away, let’s talk about that instinct – that tiny voice that says, “This doesn’t feel human.” Because that feeling right there? That’s the new battleground for customer experience.
We live in a world where AI writes ad copy, designs logos and predicts what customers will want before they even know it. The efficiency is amazing – the empathy, not so much. I’ve spent


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