United Arab Emirates’ largest integrated local dairy company, Al Ain Farms has Audience Collective Middle East to handle the marketing strategy to support the launch its new lactose-free dairy range to the UAE market. The latest partnership further strengthens the marketing agency’s client portfolio with hubs across the globe, which already include Bateel, University of Birmingham Dubai, Nestle, JA Resorts and Hotels, Waitrose, Rochester Institute of Technology Dubai, and Unilever.
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The Audience Collective Middle East team will be responsible for driving a fully integrated bilingual marketing campaign to launch the new range, by managing a high-impact social media strategy, developing media approach, sensitive audience research and tailored PR activity to lead brand awareness.
Founded in 1981, Al Ain Farms was the first dairy company in the United Arab Emirates. Since its establishment, the company has become the largest integrated dairy company in the country, running four farms under the brand. It has invested significantly in acquiring state-of-the-art production lines, enabling faster reach to market and greater efficiency to serve fresh products across all regions of the country.
Milana Boskovic, head of marketing, at Al Ain Farms commented on the partnership, “As market innovation leaders, we are keen to accelerate consumer awareness of our new lactose-free dairy range to the UAE market. We are impressed with Audience Collective’s energy on communication and understanding of how to deliver momentum with a true, credible meaning.
“The agency understands our ambitious vision and our passion for our locally made innovations; therefore, we are confident to share the message of our finest quality food to the people of our country.”
Dubai–based sales director at Audience Collective Middle East, Marija Raisi, added: “It is an honour and a genuine recognition of the Audience Collective Middle East team’s creative talent to have been selected for Al Ain Farms’ new product launch. We’re incredibly excited to expand our cooperation with Al Ain Farms and with our insight-driven media strategy approach, create unforgettable campaigns that are distinctly unique.”