Victor Hugo once said: “Nothing is as powerful as an idea whose time has come.” Truer words may never have been uttered, and if the disruption we have been living through over the past several years is anything to go by, the year head will submerge us further in the tidal wave of powerful notions whose time has come.
Arguably, this matter can be viewed through multiple lenses and all may be valid and valuable to examine. I am particularly interested in how the communication industry is being transformed by the simultaneous push of specialisation, coupled with the centrifugal forces that pull towards fusion. Agency collaboration will be an even hotter topic as we move forward. Expect
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Tags:Kamal Dimachkie
