Toughlove advisors launch new book

To celebrate its first anniversary, Toughlove Advisors launched a new book featuring insights and experiences from the Toughlove Advisors team: Made with Tough Love.

Toughlove is a modern advisory firm, led by former CEOs, COOs, CMOs and Senior Directors from regional and multinational companies with experience in the areas of strategy, growth, marketing, communications, people and culture, and digital transformation.

The book launch aims to further Toughlove’s reach to offer insights and advice into improving business performance. Providing the same that they offer in real life, the book launched on 9 March in book stores and online. It comprises a collection of inspiring real-life stories, insights and personal experiences from the nine business professionals who make up the Toughlove  Advisors team. Sharing their learnings from their own successes and failures, each advisor brings a different perspective to the table.

Topics include leadership, business operations, marketing and communications, branding and reputation, people and organisational culture, innovation, digital transformation and even the metaverse.

The advisors together hold experience from more than 80 multi-national companies, including Emirates, Etihad, FAB, P&G, Coca-Cola, Unilever, Landmark Group, L’Oreal, Visa, Leo Burnett, Publicis Communications, bp, Tetra Pak, Nokia, Redbull and HSBC.

Khaled M. Ismail, CEO, TOUGHLOVE Advisors, said: “We are delighted to be celebrating the first anniversary of TOUGHLOVE Advisors, which saw us build partnerships with some incredibly exciting brands and companies and deliver expertise to several clients including government entities, regional companies, SMEs, family businesses and start-ups. Now, with launch of our new book, ‘Made with Tough Love’, each advisor shares years of experience and insight to ensure the lessons we’ve learned can be shared with business owners in the region and across the world.”

“TOUGHLOVE is committed to fulfill its role, and is therefore here to stay, expand and grow. We will be ramping up our mission to make businesses better with more innovative concepts such as our TOUGHLOVE Academy launching later this year” said Kamal Dimachkie, COO TOUGHLOVE Advisors.

Made With Tough Love is available on all international major on-line books stores for $27 (AED100).