As an emerging vital component of Yango’s ecosystem, Yango Ads specialises in delivering timely and engaging ads to consumers across the Middle East, Africa and Eastern Europe.
It offers diverse ad opportunities, featuring a wide array of targeting options, flexible budgeting and comprehensive analytics to ensure that campaigns achieve optimal performance and reach within its markets of operation.
The company recognises and addresses the diverse needs of various sectors, including tourism, real estate and retail. Here are some of the key offerings within the new portfolio:
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Internal Creative Bureau (ICB)
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The ICB serves as a comprehensive creative solution for all digital advertising needs. This network comprises talented professionals, including copywriters, designers, developers and translators. ICB specialises in creating a full range of digital materials such as banners, articles, video content, and motion graphics, all aimed at effectively communicating brand messages.
Additionally, the bureau offers strategic services, including localisation efforts in more than 75 languages, development of unique creative concepts, full-scale campaign management, and innovative uses of AI for content generation.
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Advertising on Yango Maps
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Yango Maps offers advanced technical capabilities, including highly detailed interactive maps and sophisticated algorithmic analysis. By utilising it for ad placements, businesses can boost their local presence through formats such as branded guides, banners, icons, and roadside pins.
This type of advertising allows for real-time engagement with potential customers navigating their local environments, thus enhancing brand visibility precisely where it matters most. Advertisers can craft targeted campaigns that reach users in moments of decision-making.
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Retail media solutions
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Yango Ads helps retailers capitalise on their digital and physical spaces by facilitating monetisation opportunities through prime advertising placements. This encompasses both onsite and offsite advertising. Onsite advertising allows retailers to engage users directly through their websites or mobile applications, enhancing visibility and driving higher conversion rates.
Meanwhile, offsite advertising enables businesses to extend their reach through precisely targeted ads across the web, ensuring that promotional messages are delivered to potential customers in relevant contexts. In addition to online methods, it also enhances the in-store experience by providing dynamic offers that engage customers directly within retail environments.
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Advertising in Housearch
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In the realm of real estate, our company provides a Housearch platform, which connects buyers from around the globe with developers and real estate agencies located in popular markets such as the UAE, Turkey, Thailand, and Indonesia. This enables real businesses to advertise their listings while sourcing potential buyers through a streamlined connection system. Advertisers can create custom landing pages and tailored ad campaigns for their properties, utilising pay-per-lead models that charge for verified and qualified leads.
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Seamless app monetisation
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For businesses seeking to monetise their mobile applications, Yango Ads offers expert management of monetisation strategies across 15 different networks. By leveraging these diverse networks, it helps app developers maximise their income potential while maintaining a user-friendly experience.
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Advertising in Eastern Europe and the Commonwealth of Independent States
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The company provides advertising solutions tailored specifically for helping businesses to expand the audience reach in Eastern Europe and the CIS. With access to more than 100 million active users, advertisers are able to showcase products and services through appealing and high-performing campaigns, supported by Yango Ads’ team of experts and AI technologies. The platform allows for diverse formats and tactics, including search, performance and display, while also adapting and localising the campaigns to resonate deeply with the preferences.
Yango Ads champions a comprehensive approach to brand promotion that enhances market presence while fostering meaningful connections with users. By focusing on increasing awareness through expansive display campaigns and strategically positioned ads, it ensures that brands achieve significant visibility in competitive landscapes.
By Evgenii Pavlov, General Manager, Yango Ads, MEA
