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Yango Ads shares its playbook for boosting brands across markets

Yango Ads champions a comprehensive approach to brand promotion that enhances market presence while fostering meaningful connections with users, writes Yango Ads’ Evgenii Pavlov.

As an emerging vital component of Yango’s ecosystem, Yango Ads specialises in delivering timely and engaging ads to consumers across the Middle East, Africa and Eastern Europe.

It offers diverse ad opportunities, featuring a wide array of targeting options, flexible budgeting and comprehensive analytics to ensure that campaigns achieve optimal performance and reach within its markets of operation.

The company recognises and addresses the diverse needs of various sectors, including tourism, real estate and retail. Here are some of the key offerings within the new portfolio:

Internal Creative Bureau (ICB)

The ICB serves as a comprehensive creative solution for a


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