X has announced a new partnership with Shopify, to help Shopify sellers advertise their products in the app.
The new deal, which both X and Shopify are developing, will facilitate new ways to help Shopify sellers advertise on X.
In 2022, Twitter announced a new partnership with Shopify that enabled the e-commerce company’s sellers to list their products on their Twitter professional profiles, with each item, when tapped redirects users to the Shopify product page to make a purchase.
X says that the new partnership will facilitate broader product awareness actions, enable easier catalog uploads, and provide more ways for Shopify merchants to maximise ad outcomes.
Shopify president
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