X has announced a new partnership with Shopify, to help Shopify sellers advertise their products in the app.
The new deal, which both X and Shopify are developing, will facilitate new ways to help Shopify sellers advertise on X.
In 2022, Twitter announced a new partnership with Shopify that enabled the e-commerce company’s sellers to list their products on their Twitter professional profiles, with each item, when tapped redirects users to the Shopify product page to make a purchase.
X says that the new partnership will facilitate broader product awareness actions, enable easier catalog uploads, and provide more ways for Shopify merchants to maximise ad outcomes.
Shopify president Harley Finkelstein also says that the new partnership will help boost exposure for Shopify sellers, “A determining factor in the success of your business is the ability to reach customers wherever they are. More platforms, more choice, more entrepreneurship. More details to come.”
So much of the detail is TBD, but X is now working with Shopify on an expanded partnership, which could eventually help new opportunities for retailers in-stream.
