Image Credit: Klarna
X has launched a pink app icon as part of its partnership with Paris Hilton.
It allows users to join the Paris Hilton Era in the app, via a new pink app icon for X premium subscribers.
X’s big push into celebrity partnerships is a core element of its growth strategy.
Linda Yaccarino, CEO at X announced its her first major talent signing to the app, with Paris Hilton becoming the first celebrity to sign an exclusive content deal as part of X’s expanding video content push.
Yaccarino’s initial Twitter growth strategy will involve pitching the platform to high-profile users, as a mea
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