By Gideon Spanier
The EssenceMediacom merger will be “a very effective combination” and help WPP at a time when more clients are looking to consolidate all their digital and traditional media spend with one agency partner.
That’s according to Mark Read, the chief executive of WPP, who spoke to Campaign after reporting 9.5% revenue growth in Q1 and upgrading its annual forecast despite global economic uncertainties.
Read also disclosed that WPP, the world’s biggest agency group by headcount with 109,000 staff, planned to halve its attendance at Cannes Lions, the global ad industry’s biggest annual gathering, which takes place in June for the first time since before the
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
