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Anup Oommen
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WPP Media forecasts 8 per cent growth for MENA ad market in 2025

Anup Oommen
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The WPP Media mid-year TYNY MENA Forecast released an in-depth analysis of a resilient market, detailing the key trends and digital forces shaping the future of advertising in the region.

WPP Media MENA advertising forecastThe forecast underscores a strategic shift in advertising spend, with digital pure-play advertising set to account for a 65.9 per cent of total advertising revenue in 2025.

The Middle East and North Africa (MENA) advertising market is projected to grow by 8 per cent in 2025, reaching a total revenue of $6.3bn, according to the latest This Year, Next Year 2025 Mid-Year MENA Forecast from WPP Media.  While this indicates continued expansion, it also signals a moderation from the double-digit gains seen in recent years, reflecting a market adapting to new economic dynamics.

The report provides an in-depth analysis of a media landscape in transition, highlighting the resilience of the region as it navigates global economic headwinds.

The forecast underscores a strategic shift in advertising spend, with digital pure-play advertising —encompassing search, reta


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Tags:Advertisingadvertising revenueAmer el HajjdigitalDigital audiodigital extensionsdigital pure-playforecastmedia landscapeMENA ad marketOOHOut-of-homeretailretail mediasearchSocialstreamingThis Year Next YearTYNY Mid-Year MENA ForecastWPP Media
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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