The World Out of Home Organization has announced Elda Choucair, CEO of Omnicom Media Group MENA as the Day 1 keynote speaker for WOO’s first in-person MENA Forum, which will take place from February 15-17, 2023) in Dubai, UAE.
Choucair has a 15-year history at Omnicom and was previously COO of OMG MENA, where she led the group’s response to the impact of the pandemic. She accelerated the group’s transformation through developments in automation, predictive modelling, and eCommerce, as well as driving programmes to bring the agency’s training and upskilling to the very highest level.
A keen advocate of using her expertise for the benefit of the ad industry, Choucair is vice-
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