Dina Saadeh, Managing Director, Blue Barracuda shares her take on DE&I in the advertising industry.
I don’t believe that hiring for the best talent and hiring for diversity are opposing behaviours.
Every day, I look at the faces around the table with me at Blue Barracuda and I see diversity in gender, age, ethnicity, and even neurodiversity. But this isn’t because we have a quota or a checklist to hire against.
Today, working in Dubai, in a multicultural society, in an agency that collaborates with clients across all sectors, each with its own objectives, target audience, category codes and tonality, not to
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
