City Films’ Joyce Hadife says DEI isn't a mood board, and it’s time for the industry to start living DEI in production.It’s easy to assume that gender gap within the Middle East commercial film production industry is a thing of the past. Sure, women are everywhere now: producing, line producing, running sets and companies. We’re not the exception anymore; in many ways, we’re the engine.
But talk to the women on the ground and the story shifts. It’s less about being seen, more about getting a fair shot; less about progress made, and more about how slowly it’s coming.
The truth? We’re tired. Not the kind of tired from long, tough shoots – that kind we’re built for – this is different. It’s a quiet, heavy fatigue that builds when you keep hearing about DEI, but don’t see it truly lived in th
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