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Women in advertising: Create platforms for women

The advertising industry in this region has plenty to shout about when it comes to gender diversity. We recently interviewed a number of female executives for our annual Women in Advertising issue and there were lots of positive comments about the progress being made.

But no-one will deny there is a lot more work to do in leveling the playing field. We will be publishing these interviews online at Campaign Middle East and in our September issue.

Mai Yassin, Head of Online Community Management, Hashtag

An experienced leader in cultivating thriving online communities. For over 7 years, I’ve been managing well-known clients, with the help of our team including ongoing training


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