Abeer Alessa, Co-founder and CEO, The Bold Group
The advertising industry in Saudi Arabia is undergoing a profound transformation, reflecting the broader economic and social changes within the Kingdom.
As part of the Vision 2030 initiative, Saudi Arabia is not just diversifying its economy but is also fostering a thriving creative sector where advertising plays a pivotal role. This transformation is driven by the collective efforts of society, where talents are being nurtured, and a unified vision is guiding us toward a shared goal.
In recent years, the Saudi advertising sector has witnessed remarkable growth, with the
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