Dubai-based sonic branding agency WithFeeling has revealed details about the creation and implementation of the entire sonic identity for the Riyadh Oases Tahliya FoodSphere.
Conducted as part of a collaboration between Riyadh Municipality and Riyadh Holding, the 11,000-square-metre immersive space is the first in a network of eight Oases across Riyadh, a city-wide initiative of free-to-access experiences and edutainment centres.
With the Kingdom of Saudi Arabia leaning into sound as a fundamental part of brand identity, WithFeeling was called in. For creative cultural consultancy behind the development of the concept, &bouqu was selected, while photo and film production company, GOOD Still
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