The digital ecosystem is buzzing with news about OpenAI’s latest feature, Search GPT. This new functionality within ChatGPT has ambitiously set out to reshape the way users search for information online.
While Google has been the undisputed king of search engines for over two decades, with its user-first approach, data-driven recommendations, and an unmatched library of indexed content, OpenAI now offers a new approach – an AI-driven conversational search experience where you can have your questions answered with zero clicks and refer to citations for the source of the information if needed.
The citations to sources is already becoming one of the top sources of referral website traffi
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
