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Why we must market fintech to women, by Ziina’s Sarah Toukan

By Sarah Toukan, Co-Founder and Chief Product Officer at Ziina.

The global gender gap, the World Economic Forum tells us, is unlikely to close in the next 100 years unless a drastic change is undertaken. With the onset of a global pandemic, this timeline is being further extended. My team at Ziina are jumping in to bridge the gap.
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Dedicated focus to onboarding female-led businesses to ‘Ziina for Business’ is one example of how priorities are set at our Y-Combinator-backed company. Ziina also targets women via authentic marketing campaigns with an emphasis


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