Rachel Conlan, CMO, BinanceNo market embraces crypto faster than the UAE – roughly one in four residents already own digital assets, the highest rate in the world.
Yet, when the rest of the region’s consumers are asked why they haven’t taken the plunge, the answer is blunt: they don’t feel safe. In fact, based on a 2023 survey conducted by the Crypto Council for Innovation (CCI), 63 per cent of people who have never held crypto say they want stronger protections before they will consider it.
That credibility gap is now the single biggest growth barrier for every brand touching Web3. Hacks worth $2.2bn in 2024 alone only hard-wire the scepticism. If we can’t make ‘trust’ as tangible as ‘yield’ or ‘utility’,
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