From left: Hani Rawas, Managing Director & Head of Augustus Media Kingdom of Saudi Arabia; Kastro Beaini, Senior Commercial Director in Dubai; Yasmine El Mazariki, Senior Content Director in Cairo.Augustus Media has added to its leadership bench with three new senior appointments for its offices in Saudi Arabia, the UAE and Egypt.
Hani Rawas joins as Managing Director and Head of Augustus Media Kingdom of Saudi Arabia. He brings more than 15 years of experience across business management, client relations, investment, stakeholder engagement, and management consulting. The media company claims Rawas will be instrumental in shaping its strategic direction in Saudi Arabia. In his new role, he will oversee driving sustainable growth, strengthening client partnerships, and elevating Augustus Media’s presence in the region.
In the UAE, Kastro Beaini joins as Senior Commercial Director for Dubai. Beaini specialises in advertising, business development, and content-driven partnerships. He has previously worked with leading organisations including Elan Group, Warner Bros. Discovery, and most recently, 7awi, where he led the commercial team. At Augustus Media, Kastro has been tasked with spearheading the company’s commercial strategy and growth across the UAE.
Finally, Yasmine El Mazariki joins as Senior Content Director in Cairo. With more than 17 years of experience across telecom, e-commerce, and digital media, El Mazariki is known to be a dynamic content leader with strengths in strategic thinking and operational excellence. Augustus Media claims she excels at building high-performing teams and streamlining content operations. At the media company’s Cairo division, she will lead content strategy and execution, ensuring quality, consistency, and audience impact across all platforms.
“The future of media in the region is being shaped by those who understand culture, community, and content—and that’s exactly what Hani, Kastro, and Yasmine bring to Augustus Media,” said Richard Fitzgerald, CEO & Founder, Augustus Media.
“Their leadership marks a new chapter in our journey, as we continue to innovate, localise, and lead the conversation across platforms and markets. With them as team leads in Saudi Arabia, the UAE, and Egypt, we’re not just expanding—we’re evolving,” he said.
