Advertising Digital Featured Opinion

Shantelle Nagarajan

posted on Jul. 09, 2025 at 10:00 am

Why the Middle East offers unique advantages for DOOH advertisers

Shantelle Nagarajan

posted on Jul. 09, 2025 at 10:00 am

VIOOH's Jem Djemal makes the case for why programmatic DOOH should be adopted by more advertisers in the Middle East.

Jem Djemal, Director of Global Business Development, VIOOH on programmatic DOOH prDOOH

Jem Djemal, Director of Global Business Development, VIOOH

The Middle East, particularly the United Arab Emirates (UAE), presents unique advantages that make it a compelling market for international advertisers, especially for those looking to expand their reach in this dynamic region and harness the power of programmatic digital-out-of-home (pDOOH).
Diverse audience profiles
The UAE consists of a remarkably diverse audience. Dubai, in particular, attracts different audience profiles – from business professionals to luxury holidaymakers. This diversity creates a unique ecosystem where brands can target various demographics within a concentrated geographical area.

For high-end luxury products, tech innovations or telecommunications, Dubai offers e

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Tags:advertisers airport hub advantage audience profiles Digital out-of-home DOOH Jem Djemal Out-of-home pDOOH programmatic out of home regional market nuances VIOOH

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.