Lulu Group International’s V. Nandakumar calls for a different approach to pitching, procurement, performance marketing and content.
Remember when marketing meant making a great TV ad and calling it a day? Simpler times. Now it feels like we’re building the plane in mid-air – navigating shifting social algorithms, outdated procurement processes, and an insatiable demand for content.
As someone responsible for the marketing and communications mandate of a multinational retail chain, my job isn’t just to sell products. It’s to keep the brand relevant, distinctive, and efficient across geographies and demographic
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