Award-winning Havas Middle East creative director, writer and film director Serena Abi Aad will lead a discussion on creativity’s key role in driving Out of Home success at the World Out of Home Organization MENA Forum in Dubai from February 15-17.
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Havas won a stream of international creative awards for its Adidas ‘liquid billboard’ on the beach at Dubai that invited Arab women to dive “beyond the sur
Why Out of Home is the natural home for great creativity
Havas creative director Serena Abi Aad speaks at WOO MENA Forum
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