Marketing is a critical business function. It drives growth and creates a commercial advantage for any organisation, but with a wider remit than ever before, marketers today face a range of challenges.
Whilst teams and budgets are lean for most, marketing as a function now has more responsibility than ever – to guide a business towards growth in the face of uncertain times. However, there is a clear pattern emerging that is knocking marketers’ confidence and making it that one step harder to thrive.
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