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Why high inflation can be a positive for future agency and client relationships

It's time for agencies to price based on the value they add to their clients’ business, says Ogilvy's worldwide commercial director, James Cornwell

While we all wish to see a peaceful end to the Ukraine/Russia conflict and move on from the remaining difficulties associated with the pandemic, the reality is we have some way to go.

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To different degrees, these two “events” are why we’re seeing some of the highest levels of inflation in recent memory, at least on a global


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