Dominic Audet, Co-Founder and Chief of Innovation, Moment Factory.For years, brands and urban destinations have obsessed over visibility, reach, and footfall. However, the attention economy has shifted the discourse on the value of these metrics. The infinite content, game mechanics and ubiquitous screens of the digital age have fundamentally reshaped how we experience and interact with each other.
Destinations do not compete on impressions and clicks, or the behavioural constraints of attention. They aim to generate persistent and cumulative relationships with people – real-world conditions for emotional connection and cultivating a sense of belonging.
Forging connections bring visitors back
After 25 years of Moment Factory designing large-scale public a
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