Celebrating its five-year anniversary in Dubai, Instagram’s global head of business Amy Cole talks advertising and authenticity with Eleanor Dickinson
It’s the sheer simplicity that sets it off; two women, dressed in black and white abayas, clutch between them a bunch of white balloons by the shipping containers of Box Park. Yet for her first ever Instagram snap from Dubai, Amy Cole’s choice may seem a little unorthodox given the city’s plethora of filter-friendly landmarks. But having been taken at a recent ‘InstaMeet’ to celebrate the app’s five-year anniversary, the image seems to encapsulate Cole’s assertion that “community comes first” within the Instagram movement.
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Tags:Instagram
