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posted on Apr. 17, 2025 at 2:26 pm

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

posted on Apr. 17, 2025 at 2:26 pm

“This collaboration is a proud moment for Saudi creativity — two Saudi-born brands coming together to deliver a story on a global stage,” said Rayyan Jamjoom, CEO of Social Clinic

Cristiano Ronaldo shooting an ad with Social Clinic

Cristiano Ronaldo shooting an ad for AROYA Cruises with Social Clinic.

Social Clinic, a Saudi-born creative agency, has revealed its involvement – including creative development and execution management – for AROYA Cruises’ new campaign, starring global icons Cristiano Ronaldo and his partner Georgina Rodríguez in their first-ever brand campaign together.

The campaign, titled Yalla, AROYA Cruises, took a cinematic, playful approach – offering a glimpse into how Ronaldo and Rodríguez turn a regular day at home into a spark of cruise excitement. Using advanced CGI and visual storytelling, the campaign is a first-of-its-kind for AROYA Cruises, which launched in December 2024.

“This collaboration is a proud moment for Saudi creativity — two Saudi

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Tags:Advertising Al Nassr FC AROYA Aroya Cruises Brand Cristiano Ronaldo Cruise Saudi cruise ship digital campaign Egypt Georgina Rodríguez Instagram Jabal AlSabaya Jordan KSA marketing PIF private island Public Investment Fund Rayyan Jamjoom Red Sea Saudi Arabia storytelling Turky Kari

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.